PEUGEOT: The First Car Brand in the World

10 Nov, 2023

Did you know that Peugeot, established in 1810 and started off as a coffee-mill company by Armand Peugeot, is the world's oldest car brand in existence and that it first expanded to motorcycle production in 1830 before manufacturing cars in 1882?

The family business that preceded the current Peugeot companies was founded in 1810 with a steel foundry that soon started making hand tools and kitchen equipment, and then bicycles. The Peugeot company and family are originally from Sochaux. On 20 November 1858, Émile Peugeot applied for the lion trademark.

Armand Peugeot built the company's first car steam tricycle, in collaboration with Léon Serpollet in 1889; however, it wasn't too successful. This was followed in 1890 by an internal combustion car with a Panhard-Daimler engine. The brand is now a part of the PSA Groupe.

Peugeot retains a large manufacturing plant and Peugeot museum there. In February 2014, the shareholders agreed to a recapitalisation plan for the PSA Group, in which Dongfeng Motors and the French government each bought a 14% stake in the company.

Peugeot has received many international awards for its vehicles, including six European Car of the Year awards. Peugeot has been involved successfully in motor sport for more than a century. Peugeot Sport won the World Rally Championship five times (1985, 1986, 2000, 2001, 2002), the Dakar Rally seven times (1987, 1988, 1989, 1990, 2016, 2017, 2018), the 24 Hours of Le Mans three times (1992, 1993, 2009), the World Endurance Championship twice (1992, 1993), the Intercontinental Le Mans Cup twice (2010, 2011) surpassing Toyota and Audi and the Intercontinental Rally Challenge Championship three times. During the last year, Peugeot Sport has surpassed the record set in the Pikes Peak International Hill Climb with the Peugeot 208 T16 driven by Sébastien Loeb.

Peugeot Motocycles company remained a major producer of scooters, underbones, mopeds, and bicycles in Europe, as of 2018. Peugeot produced an electric motor scooter, the Peugeot Scoot'Elec, from 1996 to 2006, and was projected to re-enter the market in 2011 with the E-Vivacity. In 2019, Groupe PSA sold off its remaining stake to Indian firm Mahindra Two Wheelers, ending Peugeot family involvement with Peugeot Motocycles.

Peugeot also produced bicycles starting in 1882 in Beaulieu, France (with ten Tour de France wins between 1903 and 1983), followed by motorcycles and cars in 1889. In the late 1980s Peugeot sold the North American rights to the Peugeot bicycle name to ProCycle, a Canadian company which also sold bicycles under the CCM and Velo Sport names. The European rights were briefly sold to Cycleurope S.A., returning to Peugeot in the 1990s. Today, the Peugeot bicycle brand name remains within the Cycleurope S.A. portfolio.

As of 2021, the separate Peugeot-family-owned firm Peugeot Saveurs [fr], previously named PSP Peugeot, continues to make and market pepper grinders, salt grinders, corkscrews for wine bottles, cutlery, tableware, and other kitchen- and table-service equipment.

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